PEAK ENTERTAINMENT SETS PRECEDENT WITH FIRST ESRB RATING FOR ONLINE CASINOS

10 September, 2003 (Willemstad, Curacao) -- Peak Entertainment^TM announced that they've become the very first online casino company to receive an ESRB rating for its gaming software. ESRB ratings have long been the standard rating system for console and PC video games, but have been largely ignored by the online gambling industry.

Their gambling software was rated Adults Only, a rating that reflects Peak's stance against underage gambling.

"Getting the ESRB rating of AO (Adults Only) was exactly what we wanted. Our goal is to show lawmakers and parents that we share their concerns about underage gambling, and that we are taking the necessary steps to curb it," commented Shelley Knight, public relations manager for Peak Entertainment.

As an advocate for regulation of the online casino industry, Peak Entertainment continues to be at the forefront of self-regulation. "We continue to prepare ourselves if and when regulation of online casinos in major markets like the U.S. should occur," added Knight.